Several days ago,Google released a new YouTube Creator Playbook.
It reveals an In-Depth “Content Creation Strategy”
Here's the link to download it:
This 100-page guide is directed specifically at brands, offering advertisers in-depth instruction on how to gain more leverage on the world’s most popular video platform.
“The Creator Playbook for Brands walks you through the steps to help you create, plan, and implement a YouTube content creation strategy,” writes YouTube’s head of audience development Vanessa Pappas in a blog post announcing its release, “From tips on how to create videos to video promotion.”
The new playbook is organized into the following seven sections:
- Content Marketing
- 10 Fundamentals to Create
- Schedule Your Content
- Optimize Your Content
- Promote Your Content with Paid Media
- Amplify Your Content with Social
Here's the link again: